14 June 2013
Business performance 2012
Under pressure from the hard economic condition in 2012, Everpia is pleased to report positive result for year 2012. Net revenue was 680.4 bil. and net profit after tax was VND74.6 bil., maintaining its share in all its markets. The Company responded to the downturns in the bedding and padding markets with reorganisations and cost savings in all its three factories.
Bedding business
In general, the bedding business had positive result (VND 485.6 bil of sales). However, during the first half of 2012, growth in bedding revenue decreased 19.3%, which, in the first quarter was affected by the absence of winter weather conditions.
Aiming at expansion of Artemis and Edelin products, Everpia built up strategy to prepare for the high season. Driven by these strong strategy and promotion, Artemis and Edelin ended 2012 with a more than 143.4% increase (VND 55.3 bil.) in revenue as compared to last year.
The Company’s direct marketing call center and E-Commerce website provide national sales coverage, including markets not yet served by one of the Company agents, and accounted for 7.9% (VND 53.6 bil.) of the total net sales in 2012.
Aiming at expansion of Artemis and Edelin products, Everpia built up strategy to prepare for the high season. Driven by these strong strategy and promotion, Artemis and Edelin ended 2012 with a more than 143.4% increase (VND 55.3 bil.) in revenue as compared to last year.
The Company’s direct marketing call center and E-Commerce website provide national sales coverage, including markets not yet served by one of the Company agents, and accounted for 7.9% (VND 53.6 bil.) of the total net sales in 2012.
Padding business
The Padding business started in March, reaches its peak in June, and ends at the end of August. Revenue from Padding business of Everpia Vietnam during its season was VND 157.0 bil., occupied 74.4% of the total padding sales of the year 2012.
In term of product structure, Dexil (Low Denier) and Normal Padding kept steady demand by customers and accounted high sales in the Padding revenue structure.
The increase of competition in the padding sector, coupled with demand reducing and economic crisis as 70% of Ho Chi Minh enterprise are operating with loss, hurt sales in South. Everpia Vietnam therefore would take steps to cut costs.Trends were much more positive in the North, where, customer confidence remained relatively high. Combination with selling price increase (in average of 18.6% higher compared to price in 2011) and effect of USD/VND exchange rate, revenue from Padding Business of Everpia Vietnam in 2012 was VND 195.2 bil., achieved 103.3% target, a slight decrease of 26.4% as compared to 2011.
In term of product structure, Dexil (Low Denier) and Normal Padding kept steady demand by customers and accounted high sales in the Padding revenue structure.
The increase of competition in the padding sector, coupled with demand reducing and economic crisis as 70% of Ho Chi Minh enterprise are operating with loss, hurt sales in South. Everpia Vietnam therefore would take steps to cut costs.Trends were much more positive in the North, where, customer confidence remained relatively high. Combination with selling price increase (in average of 18.6% higher compared to price in 2011) and effect of USD/VND exchange rate, revenue from Padding Business of Everpia Vietnam in 2012 was VND 195.2 bil., achieved 103.3% target, a slight decrease of 26.4% as compared to 2011.