18 December 2017
To choose the most favorite actress of Korea as brand representative, Everpia’s revenue mostly reach thousand billion dong in 2017
(Source: cafef.vn)
Signing exclusive advertisement contract with Korea’s no.1 actress Kim Tae Hee has pushed Everpia reach closer to the young consumers and boosted the sales.
According to Everpia JSC (stock EVE), in this 4th quarter, the company has attained outstanding growth over last year period. Especially, bedding sales, which is one of its core businesses, has experienced the growth up to 48%.
In particular, the estimated sales in 4th quarter of Everpia reaches around 324 billion dong, sharply increased by 30% than the last period. This is mainly contributed by the bedding segment with the revenue of 290 billion, rising 48% over the last period while padding segment shows a decline of 34%.
Based on this high performance in 4th quarter, Everpia expects the total revenue for the whole year of 2017 would be around 973 billion, extending 13% over last year number. The bedding in separation has increased 32% compared to 2016.
Regarding the human factor, the company has intentionally and systematically invested in marketing activity, with the most considerable remark is to sign the exclusive advertisement contract with Korea’s No.1 favorite actress Kim Tae Hee last 3rd quarter. The change of brand name representative has brought the brand Everon closer to the young consumers, who account for 40% population. Moreover, Everpia has strongly invested in upgrading billboard and interior for agents in order to standardize the brand image.
In 2017, Everpia has observed a remarkable growth in the B2B segment with hundreds of major customers namely Samsung, Panasonic, Techcombank, Intercontinental,… This segment alone has earned nearly double sales compared to 2016.
The export segment has made a record growth of 150% over last year period with the flourishing of orders from traditional customers. Thanks to the collaboration with big partners who own high distributive potential, Everpia’s products have been delivered to many countries over the world.
The retail activity has also been strengthened by launching 15 specific patterns for South market; increase the number of patterns made of tencel, modal and bamboo material beside the traditional cotton; invest in developing the distribution network in depth by giving priority to open the agents sized over 100 m2 and grand opening new showrooms at new shopping centers & urban areas. This investment aims to prepare for the distribution of household appliances in the near future. The Company has also carried out special discount promotions for the patterns in 2013-2016 collections for 03 goals: expand the market share, enhance revenue and clear inventory.
Sharing with us on the decrement in 2017 padding sales, the management of Everpia said, the challenge from the shifting to self-production of several traditional customers has made Everpia realized the importance of diversified customer portfolio strategy. Therefore, besides actively exploiting the existing customer data to increase the number of orders from traditional customers, they have focused on hunting new customers based on current customer portfolio by the strategy of customers-introduce-customers, taking product quality and delivery progress as the top criteria. As a result, orders for the 2018 season have been accelerated by at least 15% over the last year period.
Source: http://cafef.vn/chon-dien-vien-duoc-yeu-thich-so-1-han-quoc-quang-cao-doanh-thu-cua-everpia-viet-nam-gan-can-nguong-nghin-ty-dong-nam-2017-20171216111602451.chn
Signing exclusive advertisement contract with Korea’s no.1 actress Kim Tae Hee has pushed Everpia reach closer to the young consumers and boosted the sales.
In particular, the estimated sales in 4th quarter of Everpia reaches around 324 billion dong, sharply increased by 30% than the last period. This is mainly contributed by the bedding segment with the revenue of 290 billion, rising 48% over the last period while padding segment shows a decline of 34%.
Based on this high performance in 4th quarter, Everpia expects the total revenue for the whole year of 2017 would be around 973 billion, extending 13% over last year number. The bedding in separation has increased 32% compared to 2016.
| Revenue |
Q4 2017 (estimated) |
Q4 2016 | +/- |
Year 2017 (estimated) |
Year 2016 | +/- |
| Bedding | 289 | 196 | 48% | 689 | 523 | 32% |
| Padding | 35 | 53 | -34% | 284 | 341 | -17% |
| Total | 324 | 249 | 30% | 973 | 864 | 13% |
Unit: Billion dong.
In the conversation, representative of Everpia revealed that this achievement in the 4th quarter and whole year of 2017 is due to the advantages of both nature and human. This year's weather has been colder than last year, facilitate the company's business. Domestic retail activity has grown dramatically.Regarding the human factor, the company has intentionally and systematically invested in marketing activity, with the most considerable remark is to sign the exclusive advertisement contract with Korea’s No.1 favorite actress Kim Tae Hee last 3rd quarter. The change of brand name representative has brought the brand Everon closer to the young consumers, who account for 40% population. Moreover, Everpia has strongly invested in upgrading billboard and interior for agents in order to standardize the brand image.
In 2017, Everpia has observed a remarkable growth in the B2B segment with hundreds of major customers namely Samsung, Panasonic, Techcombank, Intercontinental,… This segment alone has earned nearly double sales compared to 2016.
The export segment has made a record growth of 150% over last year period with the flourishing of orders from traditional customers. Thanks to the collaboration with big partners who own high distributive potential, Everpia’s products have been delivered to many countries over the world.
The retail activity has also been strengthened by launching 15 specific patterns for South market; increase the number of patterns made of tencel, modal and bamboo material beside the traditional cotton; invest in developing the distribution network in depth by giving priority to open the agents sized over 100 m2 and grand opening new showrooms at new shopping centers & urban areas. This investment aims to prepare for the distribution of household appliances in the near future. The Company has also carried out special discount promotions for the patterns in 2013-2016 collections for 03 goals: expand the market share, enhance revenue and clear inventory.
Sharing with us on the decrement in 2017 padding sales, the management of Everpia said, the challenge from the shifting to self-production of several traditional customers has made Everpia realized the importance of diversified customer portfolio strategy. Therefore, besides actively exploiting the existing customer data to increase the number of orders from traditional customers, they have focused on hunting new customers based on current customer portfolio by the strategy of customers-introduce-customers, taking product quality and delivery progress as the top criteria. As a result, orders for the 2018 season have been accelerated by at least 15% over the last year period.
Source: http://cafef.vn/chon-dien-vien-duoc-yeu-thich-so-1-han-quoc-quang-cao-doanh-thu-cua-everpia-viet-nam-gan-can-nguong-nghin-ty-dong-nam-2017-20171216111602451.chn